PLAN Webinar: Increase Library Use through Strategic Merchandising with Kathy Dempsey

There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics.

Trying it doesn’t have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively.

Through pro tips and lots of photographic examples, you will:

  • Learn the difference between creating displays and doing merchandising.
  • Understand how the magic of merchandising can increase library usage and circulation.
  • Realize what turns people off and keeps them from entering your building.
  • View photos of great (and not-so-great) merchandising from libraries around the world.
  • Realize how merchandising, signage, and displays affect the user experience.

Please note: This session is not geared toward ideas about what to display. Instead, it’s about the strategies behind good displays, signage, and promotion. It’s about upholding your brand and improving customers’ usage of, and perspectives of, the library.

Kathy Dempsey wrote the popular tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the editor of Marketing Library Services newsletter for 23 years, and was formerly editor-in-chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference.

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PLAN Webinar: How to Write for the Library Press (and Make Editors Love You) with Kathy Dempsey

Do you long to write something for a professional publication? Are you eager to contribute to the library literature? If you have your content idea but don’t know how to pitch it or where to start, this webinar will guide you.

Here’s what you’ll learn in this webinar:

  • How to approach an editor with an idea
  • What editors look for, expect, and respect
  • How to write solid proposals for articles and books
  • How proposals are evaluated and chosen
  • What to expect from the publishing process
  • The difference between writing for print and for online
  • The pitfalls of group authorship
  • Dos and don’ts for working with the library press

Please note: This session is not geared toward academic papers. If you want to publish in peer-reviewed journals, many of these tips will still benefit you, but that process is different and will not be specifically addressed during this webinar.

Kathy Dempsey wrote the popular tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the editor of Marketing Library Services newsletter for 23 years, and was formerly editor-in-chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference.

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PLAN Webinar: 9 Essential Qualities of Experiencing Mindfulness in Your Work with Andrew Sanderbeck (Live)

Photo of stacked stonesMindfulness continues to be a hot topic in the library industry. But what exactly is mindfulness, and how can you use these techniques to lower your stress, minimize the chaos, and “be in the moment?”

In this informative and interactive program, we’ll explore the 9 Essential Qualities of Mindfulness (based on the work of Melanie Greenberg, Ph.D.) and discuss how we can apply these qualities to our working lives.

Attendees will learn:

  • Mindfulness concepts including Openness, Acceptance, and Presence
  • Techniques to stay focused on the present moment (not the past or the future)
  • The benefits and beauty of Non-Attachment to their work and home lives

Andrew Sanderbeck is a recognized expert presenter, coach, and consultant for libraries on customer service, communication skills, change management, relationship building, and management and leadership. He has presented at ALA, PLA, and at many state and regional library conferences, as well as international conferences. Andrew is the founder of PCI Webinars, a webinar company that produces 100 programs each year for library organizations. He is the author of two books, The Power of Asking for What You Want and The ABCs of Positive Living.

Competency Index for the Library Field: Essential Library Competencies

Skill Level: Introduction & Beyond Basic

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PLAN Webinar: How to Handle that Dreaded Discipline Problem with Linda Bruno

There’s no doubt about it – for many of us, handling discipline is probably one of the things we dread most about our jobs. Yikes!

The key is to understand the importance of doing what we dread the most – handling it! So often, we try to ignore it, hoping it will go away. Does it? Rarely. And what we try to forget is what it’s doing to morale while we’re hoping it will disappear.

In this session, we’ll discuss just what needs to be done when you know you have a discipline problem that needs to be dealt with. We’ll look at why some of us tend to actually avoid those problems and why some of us tackle them with both feet – and sometimes put our foot in our mouth in the process!

You’ll leave this webinar feeling more confident in your ability to handle discipline. It’s an area most of us would rather forget – but if we supervise others, it’s not likely we’ll get off scot-free. Why not feel in control when handling this necessary part of your job?

Linda Bruno: With programs on a wide variety of topics such as customer service, supervisory skills, communication, emotional intelligence, and personalities (along with many others), Linda develops and conducts training for clients across the United States. She is also a certified facilitator for the well-respected talent management firm, Development Dimensions International.

Competency Index for the Library Field: Library Management Competencies

Skill Level: Introduction & Beyond Basic

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SEFLIN – Cataloging for the Future: FRBR, BIBFRAME & Linked Data- Live Online

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PLAN Webinar: The Incredible Power of Praise with Linda Bruno

Outlines of various men

According to many human behavior experts, one of the deepest needs for most members of our species is to feel appreciated – particularly in the workplace. Yet something so simple is often overlooked in our day-to-day rush to “get the work done.”

In this 60-minute webinar, we’ll talk about why praise is so important, and then we’ll look at easy ways to incorporate that praise into your workday. You’ll leave with tools to determine the how and when of praise, as well as a list of more than fifteen reasons why you might want to praise someone – and some really good phrases to use when you just can’t think of the right words.

If we pay more attention to praise, a motivating environment will result. And if we work in a motivating environment, we’ll have more fun at work! See you there!

Linda Bruno: With programs on a wide variety of topics such as customer service, supervisory skills, communication, emotional intelligence, and personalities (along with many others), Linda develops and conducts training for clients across the United States. She is also a certified facilitator for the well-respected talent management firm, Development Dimensions International.

Competency Index for the Library Field: Library Management Competencies

Skill Level: Introduction & Beyond Basic

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PLAN Webinar: Making Your Press Releases More Effective with Kathy Dempsey

Are you tired of sending press releases that don’t get picked up by the media? You’ll want to identify the reasons: Is your writing sub-par? Is your timing off? Are you sending the right information to the right outlets?

To learn how to successfully get the media to help you spread your library’s news, sign up for this webinar with Kathy Dempsey. She’s not only a library marketing maven, she’s also a member of the media who’s gotten thousands of press releases during her professional lifetime. This webinar will cover these topics:

  • Writing and proofreading basics
  • Press release templates
  • Being newsworthy
  • Forming media relationships and partnerships
  • Sending PRs and graphics; following up
  • Print vs. digital work

Stop wasting precious time working on PRs that won’t get picked up. Learn the Who, What, When, Where, and Why of reaching editors effectively.

Kathy Dempsey wrote the popular tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the editor of Marketing Library Services newsletter for 23 years, and was formerly editor-in-chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference.

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PLAN Webinar: 9 Ways to Stay Cool, Calm, and Collected with Linda Bruno

Keep calm and carry on

Have you ever found yourself getting frustrated – maybe even a bit angry – with no effective way to get your emotions back on an even keel? Whether you are a staff member dealing with patrons and volunteers or a volunteer dealing with staff members and patrons, the people we interact with in our library environments can sometimes trigger emotions that don’t always serve us well.

In this fast-paced 60-minute webinar, we’ll look at why we travel that path to begin with – and how we can put the brakes on before our anger gets the best of us – or someone else. We’ll discuss how we can use emotional intelligence to stay cool, calm, and collected, allowing us to take a step back to reassess what’s really going on in a difficult situation.

Give your self-confidence – and self-awareness – a boost by attending this webinar!

Linda Bruno: With programs on a wide variety of topics such as customer service, supervisory skills, communication, emotional intelligence, and personalities (along with many others), Linda develops and conducts training for clients across the United States. She is also a certified facilitator for the well-respected talent management firm, Development Dimensions International.

Competency Index for the Library Field: Essential Library Competencies

Skill Level: Introduction & Beyond Basic

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PLAN Webinar: Arresting the Time Robbers in Your Life with Linda Bruno

Watch with legs

It’s official – there is simply too much to do to ever get it all done! Funding cuts, fewer staff, higher expectations for programming and services…it all adds up to “not enough time in the day.”

Our first priority is to take care of our patrons, of course. But that’s just the beginning of what’s on our to-do list every day.

And as much as we’d like it to be, surrender is NOT an option. Instead, it’s time we “arrest the time robbers” that steal that precious commodity when we aren’t paying attention!

Whether it’s those inconvenient interruptions, marathon meetings, or your own propensity to procrastinate, we’ll discover specific ways to deal with each of these time robbers – but first you have to recognize them.

Don’t miss this opportunity to step back and see where your time really goes – and discover how you can gain control of your time to serve your patrons even better than before!

Linda Bruno: With programs on a wide variety of topics such as customer service, supervisory skills, communication, emotional intelligence, and personalities (along with many others), Linda develops and conducts training for clients across the United States. She is also a certified facilitator for the well-respected talent management firm, Development Dimensions International.

Competency Index for the Library Field: Essential Library Competencies

Skill Level: Introduction & Beyond Basic

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SEFLIN – Cataloging for the Future: RDF – Live online

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