Tag Archives: Marketing

PLAN Webinar: Increase Library Use through Strategic Merchandising with Kathy Dempsey

There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it … Continue reading

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PLAN Webinar: Making Your Press Releases More Effective with Kathy Dempsey

Are you tired of sending press releases that don’t get picked up by the media? You’ll want to identify the reasons: Is your writing sub-par? Is your timing off? Are you sending the right information to the right outlets? To … Continue reading

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PLAN Webinar: Introduction to Snapchat with Laura Solomon (Live)

You’ve heard that all the teens are using Snapchat…but are they? Is it a good fit for libraries? Get the answer to these questions and a lot more about this popular social media channel. We’ll examine current demographics and use … Continue reading

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PLAN Webinar: Pain-Free Presentations: Don’t Bore Your Audience to Tears with Laura Solomon (Live)

You’ve been asked (or maybe you actually volunteered) to do an in-person presentation. Now what? You’ve survived your own share of horrendous presentations, and you don’t want to inflict one on anyone else. How do you prepare? How do you … Continue reading

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PLAN Tech Day Conference

Keynote: Technology Trends 2018 and Beyond with Brian Pichman Over the last few years, we’ve seen technology evolve in new and exciting ways. Join Brian Pichman of the Evolve Project as he highlights this year’s biggest technology trends and what … Continue reading

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PLAN Webinar: Level up your Google Analytics Data with Google Tag Manager with Tabatha Farney (Live)

Out of the box Google Analytics provides useful data, but it misses meaningful data points that better demonstrate actual website usage. What’s missing you ask? Practically anything having to do with a user action such as clicks, downloads, and form … Continue reading

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PLAN Webinar: Using Google Analytics Data and Reports with Tabatha Farney (Live)

Have you ever wondered how people interact with your website? What about how to analyze website use data to make decisions? Google Analytics may be the tool for you! Google Analytics is an amazing digital analytics tool that tracks website … Continue reading

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PLAN FLA Mini Conference

Join us on Friday, August 25, 2017, from 8:30 a.m. to 4 p.m. at Florida State University – Panama City for the PLAN FLA Mini Conference. Attendees will be welcomed to the conference by FLA President Robin Shader, Director of … Continue reading

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PLAN Quick Class: How to Create an Effective Newsletter (Part 2 of 2)

In the second part of this webinar series, you will learn how to convey information about your library services to your patrons and funders, including some free and low-cost programs to help you communicate with them. Presented by: Regina Burgess. … Continue reading

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PLAN Quick Class: How to Create an Effective Newsletter (Part 1 of 2)

In this two-part webinar series, you will learn how to convey information about your library services to your patrons and funders, including some free and low-cost programs to help you communicate with them. Presented by: Regina Burgess. Note: Please also … Continue reading

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