Do you want to increase your value to library users? Would you like to market online more effectively? Content marketing is all about delivering content that library users find useful and relevant. Benefit from practical advice and guidance on how to market online better by helping users answer the question, “What’s in it for me?”
Discover the confidence, knowledge, and skills you need to optimize content for sharing with instructor Laura Solomon, author of several books on library social media and content marketing.
Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
Competency Index for the Library Field: Library Management Competencies; Technology Competencies
Skill Level: Introduction & Beyond Basic