Have you ever wondered how people interact with your website? What about how to analyze website use data to make decisions? Google Analytics may be the tool for you!
Google Analytics is an amazing digital analytics tool that tracks website use data, but may not be very intuitive starting out. This 90 minute webinar is designed to get you comfortable with Google Analytics. I’ll talk about how Google Analytics collects and reports website use data, the essential data points and reports in Google Analytics, and why you should invest in a few of Google Analytics advanced features, such as event tracking, to get the most from your website data.
The session concludes with some strategies for keeping Google Analytics data meaningful and manageable for you.
- Overview of Google Analytics’ abilities
- Quick guide to configuring Google Analytics
- Basic Data Points: Sessions, Users, Pageviews, Bounces
- Navigating Google Analytics Reports
- 5 Google Analytics enhancements you should use
- Event tracking
- Site Search
- Remove Bots
- Campaign URLs
- Developing a strategic approach to Google Analytics
- Tying organizational mission and website purpose to data points
- Share the data
Tabatha Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She is an avid analytics enthusiast with over ten years of experience. Tabatha coauthored the 2013 LITA Guide Web Analytics Strategies for Information Professionals and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a co-founder and current co-chair of LITA’s Altmetrics and Digital Analytics Interest Group.
Competency Index for the Library Field: Library Management Competencies; Technology Competencies
Skill Level: Introduction & Beyond Basic