5 Steps to Scintillating Appeals from the Storytelling Guru

Storytelling guru Lisa Cron draws from her extraordinary new book, Wired for Story, to provide the essential ingredients of a strong story that captures hearts and minds. In a conversation with NFG’s Katya Andresen, they’ll discuss how to apply those principles to take your appeals to a new level.

In this session you’ll learn:
•The key principles for telling a great story;
•How to identify and create compelling stories your donors will love;
•When and how to incorporate stories in your fundraising appeals
•Plus – we’ll workshop real stories from a few lucky nonprofits!

Katya Andresen is Chief Strategy Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of NTEN. Katya has trained thousands of causes in effective engagement, and her marketing materials for non-profits have won national and international awards.

Lisa Cron spent a decade in publishing—first at W.W. Norton in New York, then at John Muir Publications in Santa Fe, New Mexico—before turning to television, where among other things she’s been supervising producer on shows for Court TV and Showtime. She’s been a story consultant for Warner Brothers and the William Morris Agency in NYC, and for Village Roadshow, Icon, The Don Buchwald Agency and others in L.A., and a literary agent at the Angela Rinaldi Literary Agency. Her passion has always been story, and she currently works as a consultant helping writers, nonprofits and journalists wrangle the story they’re telling onto the page. Since 2006 she’s been an instructor in the UCLA Extension Writers’ Program. She is the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence (Ten Speed Press).


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