Guerilla Marketing Techniques in the Age of the Connected Customer

Companies typically invest heavily in their marketing programs to bring qualified visitors to their websites, but ironically, relatively little effort is made to provide these hard-earned visitors with a compelling, personalized site experience. The fact is, it is far more efficient to monetize your existing traffic flows than to drive additional traffic to your site.

In this live webinar hosted by Damien Acheson, LivePerson’s product marketing director and resident personalization expert, you will learn guerilla marketing techniques as well as best practices on how some of the world’s leading companies have leveraged new website personalization methods to drive results—with little to no IT involvement. Learn best practices on:

•Landing page optimization and post-click marketing
•Data-driven lead generation and customer acquisition techniques
•Customer interaction channeling and call/email deflection strategies
•New approaches to customer loyalty, retention, and growth

Damien runs the product marketing efforts for the LiveEngage platform, including LP Marketer.

Prior to joining LivePerson, he worked at the Art Technology Group, Yahoo! Search and Softbynet.com, a London-based start-up. In addition, Damien has directed international public relations campaigns promoting trade and investment opportunities in Africa, Latin America, the Middle East and Asia Pacific.

He is the author of articles on subjects ranging from the economics of information to online personalization strategies.

Damien is a graduate of the Paris School of Political Studies (Sciences Po) and the Sloan School of Management at the Massachusetts Institute of Technology (MIT).

To launch this event simply click on the link below.

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