Best Practices to Build a Multichannel Campaign Plan

From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.

Takeaways:
-Best practices to build an effective multichannel campaign plan
-Tips to roll out your multichannel campaign plan
-Managing a multichannel campaign and working across teams to engage your community

Amy Sample Ward is an author, facilitator, and trainer focused on leveraging social technologies for social change. In 2009, she co-authored Social by Social: A practical guide to using new technologies to deliver social impact, and has contributed to various other publications about social media. Her second book, Social Change Anytime Everywhere: How to implement online multichannel strategies to spark advocacy, raise money and engage your community co-authored with Allyson Kapin, will be available from Wiley in February 2013. Amy is also the Membership Director at NTEN: Nonprofit Technology Network (NTEN.org), the membership organization of nonprofit professionals who put technology to use for their causes.

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place.
NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.

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