As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this workshop will help you apply Brandraising concepts to improve your program’s communications, and make sure they make sense with other aspects of your organization’s communications, too.
Join this webinar to:
•Understand how online communications connect to other channels (on air, in print, in person, and mobile);
•Learn how to use positioning and personality to help keep all of your work on track; and
•Learn how branding can help you reach fundraising, outreach, and advocacy goals.
Sarah Durham is the Principal and Founder of Big Duck, the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations. She was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School (where she is an adjunct faculty member) and is a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences.
Follow the link below to join the event at its specified time. If you haven’t done so, “Register” for the event preferably 10-15 minutes before the start time in order to ensure a successful log-in.