Crafting Business Stories That Captivate, Convince, and Inspire

Date of Event: Aug 15, 2012
Time: 12:00 PM – 1:00 PM EST
Fee: Complimentary
Meeting Number: 17788-00001


Attending this Webcast is free. Registration is required.
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When you want to be understood, tell a story

Over the last decade, storytelling has become one of the most rapidly growing communication tools used by business leaders and executives.

Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.

What You Will Learn

WHY storytelling works, and WHEN to use it

  • A simple, three-part story structure that’s proven to work
  • Tips for turning a good story into a great story by using metaphors, emotion, and surprises, while keeping the style concrete, direct, and engaging

While attending this program is FREE, reservations are required.

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