Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes…
Members of the media have spent their entire careers getting ready to interview you.
Doesn’t it make sense to spend just a few minutes learning why the media doesn’t cover your story or issue the way you want? And when they do, why the story doesn’t look or read the way you think it should?
Especially in today’s world of “gotcha” journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, “managing the media” is a necessary skill set for educational leaders.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught.
-Gain insight into what the media looks for in an interview
-Understand how and why the media’s objectives differ from the interviewee’s
-Understand how to better and more-effectively communicate to protect the organization’s image, brand and perception in the marketplace
Bruce Hennes has over 35 years’ experience working in politics and public relations. His firm now counts among their current and former clients such organizations as Kenyon College, Kent State University, Akron General Health System, The Greater Cleveland Regional Transit Authority, KeyBank, Northeast Ohio Regional Sewer District, The Jewish Community Federation of Cleveland, NASA and Westfield Insurance, as well as numerous private and public schools K-12, municipalities, large nonprofits and law firms.
Hennes serves on the governing board of the Cleveland Leadership Center and The Business Emergency Planning Institute. He is one of the founders of the FBI Citizens Academy Foundation of Cleveland. He is also a Graduate Lecturer in Advanced Communications/Media Relations in the Levin College of Urban Affairs at Cleveland State University and he frequently speaks before bar and trade associations. Hennes is also a member of the boards of The Press Club of Cleveland and he’s on the executive committee of The Cleveland Metropolitan Bar Association and recipient of the bar association’s first-ever President’s Award. Hennes received certification in Effective Communications from the U.S. Department of Homeland Security and The Federal Emergency Management Agency. President of Leadership Cleveland’s Class of 2008, Hennes is also of counsel to Levick Strategic Communications in Washington, DC. (Crisis Manager of the Year and Litigation Communications Firm of the Year by PRNews).
Hennes Paynter is one of the few agencies in the U.S. focused exclusively on crisis communications. Serving corporations, government agencies, educational and healthcare institutions and nonprofits that are “on trial” in the Court of Public Opinion, Hennes Paynter Communications also offers media training and litigation communication support to their clients.
For the last three years in a row, Hennes Paynter Communications won the Gold Award from the Public Relations Society of America – Greater Cleveland Chapter for its crisis work. In 2009, Hennes Paynter won PRSA’s coveted “Best of Show” award for its work with another agency on the national peanut butter recall. For more information, please go to www.crisiscommunications.com