SWFLN Current Trends in Technology and Tools for Marketing Your Library

How are libraries making themselves more visible in the online world? This session will provide an overview and examples of some of the social tools being used by librarie : Facebook, Twitter, Delicious, Pinterest, Instagram and others will be reviewed. We will cover concepts of the tools and briefly discuss why and how a library would use it, with lots of screen shots and examples.

Academic Library staff will be interested in this workshop because it will provide an overview of how libraries are using social media tools to become more visible and connected. Academic examples will be included.

Public Library staff will find this training beneficial because it will provide an overview of how libraries are using social media tools to become more visible and connected. Public library examples will be included.

School Librarians and Media Specialists will find this training beneficial because it will provide an overview of how libraries are using social media tools to become more visible and connected. Public library examples will be included.

Special Libraries will be interested in this workshop because it will provide an overview of how libraries are using social media tools to become more visible and connected. Some special library examples will be included.

Presenter: Scott Brown
Scott Brown is the owner of Social Information Group, an independent information practice that focuses on the effective use of social networking tools for sharing and finding information. His book on finding information via social media tools, “Social Information: Gaining competitive and business advantage using social media tools”, was published in 2012. He has over 20 years of experience in library and information organizations, in public, academic and corporate settings. He is also a professional coach, specifically working with information professionals.

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