Expanding Social Brand Engagement

Do you have the right strategies and processes in place to achieve your social engagement goals?

Brands in every industry have started to look beyond establishing a social presence and growing their audience. Now the name of the game is to drive meaningful engagement across an ever-expanding number of social properties. As a company’s social footprint expands, most social teams grapple with increased complexity and the realization that they need more sophisticated planning, process and execution than ever before.

Join Jim Rudden, CMO of Spredfast, Ricky Cadden, Social Media Manager, Radio Shack and Michael Bepko, Global Online Community Manager, Whole Foods as they discuss winning strategies and tactics to define and expand quality engagement for your business.

Ricky has been the Social Media Manager at RadioShack for over 2 years, after previously working in ad sales at Time Warner Cable and running his own tech blog. He manages RadioShack’s official social presence across various platforms and oversees their internal social training program, which is being launched to RadioShack’s 4,500+ corporate-owned stores in the U.S. later this summer.

Better known in social spheres as @Bepkoboy, Michael Bepko is the global online community manger for Whole Foods for over 2 years and is the person who lives behind the logo that resides among a social community of over 3.5 million friends, followers and fans. When @Bepkoboy isn’t busy managing Whole Foods Market’s growing social communities, he enjoys: #Food #Wine #Beer #RollerCoasters #Dogs and #Oversharing and has a tendency to communicate thoughts and ideas in 140 characters or less.

Jim Rudden is responsible for all aspects of Spredfast’s marketing efforts as well as overall customer success. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing and all demand generation. He has more than 20 years experience in software marketing and implementation in the areas of enterprise software – including business process management (BPM), business rules management (BRM) and enterprise middleware technologies. He has held positions in Product Management, Marketing, Consulting, and Sales at Lombardi Software (acquired by IBM), BetweenMarkets Software (acquired by Innovis) and Trilogy Software. Jim holds a B.A. in American Studies from Stanford University.


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