Google Analytics for the Enthusiastic Beginner

Wonder what all the hype is about around web analytics? Join us for this overview of Google Analytics, a FREE web analytics tool that shows you how visitors are using your site. We will start from the very beginning and hit the highlights. This overview is for beginners and executives that want to know the value of the tool but not necessarily how to operate it!

Master the right language for:

-You will learn how to define the business objectives for your web site.
-You will see how easy it is to create a simple report and email it to your colleagues.
-You will learn how to find the most and least popular pages on your web site.
-You will learn how Google Analytics is able to capture data on your visitors which may change the way you surf the web.

Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She makes the best use of customer information for companies and nonprofit organizations. She works with organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of their customer base.

Bonnie has been in the database and analytic marketing arena since 1985. She has designed, built and managed databases or helped pick out the right database solution and provided customer–centric analysis for noteworthy clients such as Budget Rent a Car, Midas International, Ronald McDonald House Charities, Johnson Wax and La-Z-Boy Furniture.

Bonnie is known for being a good listener and for working hands-on with her clients. Her ability to establish rapport, both one-on-one and with large groups, has its roots in her passion for the theatre. Bonnie founded and operated a nonprofit performing arts company in her hometown of Cookeville, Tennessee and taught public speaking to barely tolerant freshman at Tennessee Technological University. She speaks fluent “geek” and is an effective translator between business executives and technology experts.

Bonnie has a BA degree from Lambuth University in Jackson, TN. She is a Market Motive Certified Practitioner in Web Analytics, Conversion Optimization and Social Media. She has achieved a Google Analytics Individual Qualification. Bonnie also volunteers her time as Account Director in Chicago for Taproot Foundation and is a member of the Board of Directors for the Association of Consultants to Non-Profits.

Massa & Company increases revenue for organizations by solving their donor data usefulness problems!


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