This six-hour course will provide an introduction to Google Analytics and a deep-dive into how to use Google Analytics to track visitor engagement with library websites.
The introductory morning session will cover:
- What Google Analytics is and how it is used to measure website visitor activity
- Reporting and metrics in Google Analytics that are useful for library websites
The afternoon session will address real-life library website visitor tracking challenges. The class will go through click paths on attendee library websites to discuss what can be reported in Google Analytics with an out-of-the box configuration and what additional custom reporting setup would need to be established to answer key website visitor questions, such as:
- Are students able to find the library online book catalog, and then use it successfully to find a book?
- Can patrons locate the databases of scholarly material and use them to find full text articles?
- Is the language we use on the website understandable to patrons that have not had any training in library services or operations?
- Does a patron who is not having luck in his/her search understand that a librarian can help?
- Are programs (Mommy and me reading, puppet shows, teen meetups, art displays, etc.) easy to find and understand?
- Is it easy or hard to find basic information like contacts, phone numbers, addresses, and hours? How about checkout periods and fine policies?
- How do advanced users optimize their time using our resources and how could we help them out more?
Staff from Florida libraries may register for this workshop at no charge. Priority will be given to SEFLIN members. Non-members will be placed on a waiting list and added as space permits after the registration deadline.