Guaranteed Simple Steps to Raise Planned Gifts

“Guaranteed Simple Steps to Raise Planned Gifts” is a breakout session that shares facts and action items for fundraisers to close more planned gifts easier and faster. It reveals how going after gifts that “anyone can make” – 85% of all planned gifts – is the most powerful strategy to grow your endowment during difficult times.

Takeaways:
How and what to learn from for-profits
How to avoid killer mistakes
How not to alienate prospects
How not to squander limited budgets
How to energize your career!
And more…We also distribute free materials including a planned giving solicitation letter, our “planned gifts at a glance” cheat sheet, and a handy Donor Characteristics Table.

Viken Mikaelian co-founded VirtualGiving.Com, the first company focused specifically on “Bringing Planned Giving to the Internet.” He is also the founder of Planned Giving.Com, a powerful online resource featuring top-quality, downloadable planned giving marketing content, tools and resources. He also publishes Planned Giving Tomorrow, a quarterly publication packed with planned giving marketing ideas for all fundraisers — not just planned giving executives.
His major area of concentration for the past 19 years has been development communications, producing over 1600 publications for capital campaigns and planned giving programs. His former marketing firm’s portfolio includes numerous awards, including five from CASE.
Viken’s unique ability to combine common-sense planned giving principles with today’s and tomorrow’s marketing tools and technology has made him a driving force in the gift-planning community. An inspiring and entertaining speaker, he has presented at over 220 planned giving councils, AFP and AHP chapters, foundations, and banks, including four presentations for the Partnership for Philanthropic Planning (PPP – formerly The National Committee on Planned Giving).
A graduate of the University of Pennsylvania, Viken actually took pre-med courses and almost decided to become a doctor.
Both the planned giving community and society at large are very thankful that he did not.

VirtualGiving.Com offers industry-leading web-based planned giving marketing solutions, including three levels of personalized websites supported by integrated marketing tools.
Planned Giving Websites – We tailor your website to fit your mission and your vision. Equipped with intuitive navigation, enhanced interactivity, compelling content, and robust functionality, VirtualGiving.Com sites set the industry standard.
Direct Mail – Traditional planned giving newsletters are lost in the daily tsunami of unsolicited direct mail. Your message is getting drowned out and washed away. In this challenging environment, our forward-looking solutions get results.
Display Ads – Let our award-winning designers and marketing experts help you get your message across with compelling display advertising for your institutional publications.
Planned Giving Marketing Toolkits – Developed by PlannedGiving.Com, these toolkits deliver a start-to-finish marketing campaign for the gifts you most want to promote.

PlannedGiving.Com, a powerful online resource featuring top-quality, downloadable planned giving marketing content, tools and resources. He also publishes Planned Giving Tomorrow, a quarterly publication packed with planned giving marketing ideas for all fundraisers — not just planned giving executives. Recent initiatives include the founding of PlannedGivingMarketing.Com, which delivers complete, full-service, broad-spectrum marketing solutions to nonprofits that want results.

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