How to Generate Leads With Webinars the Sales Team Will Love

Research shows that marketers love the power of webinars for lead generation, but what about when leads alone are not enough? The good news: Webinars are also a powerful platform for a trust-based marketing approach to improve lead quality and nurture the pipeline.

Join Roger Courville, author of The Virtual Presenter’s Handbook for a practical learning session that will transform your webinars from “another piece of content” to data-rich marketing opportunities.

Attend this interactive webinar to learn how to
• Avoid the single biggest mistake marketers make with webinars
• Determine what to require in webinar registration forms
• Optimize enhance data gathering to improve lead quality
• Improve opt-in rates for end-of-webinar questionnaires


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