How to Get Exceptional Consumer Insights and Market Research Using Facebook Data

More than 950 million people actively use Facebook. Facebook users share more than 30 billion pieces of content each month. It is the world’s largest database of personal data including consumers’ demographics, interests, activities and preferences and can be a phenomenal asset for market research.

This webcast will discuss how to unlock this unprecedented new dimension for consumer segmentation and analysis. It will show how businesses can explore the vast array of personal information contained in Facebook for millions of consumers and use this extensive, accurate and up-to-date consumer data to improve a wide range of marketing activities including brand management, database marketing, media planning, competitive analysis, advertising, and social media marketing.

Anurag is responsible for coordinating product management and marketing activities for MicroStrategy Wisdom Professional and several other social media initiatives. Prior to joining Product Management, Anurag spent over 10 years providing business intelligence solutions to numerous Fortune 1000 customers of MicroStrategy. Anurag holds a BS and MS in Mechanical Engineering from Indian Institute of Technology, Bombay and University of Maryland, College Park respectively, and an MBA from University of Michigan.

Mark’s tenure began in 2000 after a 17-year career at Cap Gemini Ernst & Young, where he was a Partner. He is responsible for all product management, product marketing, and market intelligence at MicroStrategy. Mr. LaRow holds an MS and BS in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.

To launch this event simply click on the link below.

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