Keep Your Stories Straight: Align Social Media and Content Marketing Strategies

With the continued emergence of social media channels as viable components of the marketing mix, are you properly aligning your social and content strategies to tell the right story to potential buyers?

Join Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, and Paige Musto, Senior Manager, Public Relations and Social Media for Act-On, as they discuss:

•Creating a continuous, consistent program to align social media and content marketing disciplines over time
•Buyer touch points and lead nurturing throughout different stages of each strategy
•The shifts to make as social media permeates today’s marketing landscape
•Metrics for measuring contribution of social media to marketing performance
•Success stories and case studies to give you ideas about how to get started

Ardath Albee
Ardath applies 27 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.

Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Ardath was recently selected as one of the 50 Most Influential People in Sales and Marketing for 2012 by Top Sales World and the Sales and Lead Management Association. Clients include Cisco, Adobe, BMC Software, Sykes Enterprises, Teradata, SEEBURGER, and CoreMedia.

Paige Musto
Paige brings 8+ years’ experience in public relations and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving Act-On’s brand and product awareness as well as leveraging social media to optimize lead generation.

Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign, Check Point Software, and RSA, the security division of EMC.

Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay.


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