Which is it? Do you socialize your email, or email your social? Social marketing + email is a powerful mechanism for improving your business, but there are three basic challenges that organizations face when trying to figure out what to do with social marketing:
1.How to create and sustain engagement
2.How to increase message impressions
3.How to build and improve their marketing database
During this webcast, you will learn:
•How integrating your social and email campaigns help to create better results
•Why trying to socialize a typical email campaign is not as effective as emailing a social campaign
•Why focusing on the social program first will allow you to feel the full power of what that program can do
•How email, your website, and other traditional online marketing efforts can enhance and expand your social efforts
•How to use time and quantity-limited group deals to encourage people to share information about your brand to their friends
Jeff has over 18 years of experience in high tech and marketing. Prior to founding Socialize Your Stuff, Jeff co-founded iMakeNews, Inc. (http://www.imakenews.com), an e-newsletter service provider. iMakeNews eventually grew to provide e-newsletter services to thousands of companies, organizations, and individuals, from small firms to the Fortune 500.
Jeff’s previous positions include Global Product Marketing Manager for Axis Communications, where he was responsible for the launch of the Axis Web Camera Product Line and ParentNet applications. As Business Development Manager and Product Marketing Manager for Spirit Technologies, Jeff introduced new business opportunities and product lines which resulted in $10 million in new annual revenue.
Jeff received a B.A.from Brandeis University.
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