Marketing: The Medium and The Message (Live Online – PLAN)

Everything in our world has become faster, more fragmented and constantly undergoing change. The field of marketing is no different, in fact, it often drives the change. As a library you know you need to get engaged in marketing, but do not know where to start and feel further behind everyday. This step-by-step presentation outlines how to develop a marketing plan that integrates newest channels (Facebook, Twitter, and others) into a consistent value message that pays off in tangible results.

Presenter: Alison Circle, Director of Marketing and Strategic Planning, Columbus Metropolitan Library

July 10, 2012
10:00 – 11:30 am CT

Register at PLAN’s website.

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