Marketing Your Library Using Social Media

Is your library using social media to reach your patrons or students? Are you thinking about it? Whether you’re just starting with social media or want to improve your library’s use of it, this webinar will discuss how social media is different than other marketing methods. We’ll cover professional use of social tools, content, workflow and maintenance. We’ll also have time for the burning questions you have about effectively using social media.

Scott Brown is owner of Social Information Group, an independent information practice that focuses on the effective use of social networking tools for sharing and finding information. He also is adjunct faculty for the library & information schools at San Jose State University (California, USA) and University of Denver (Colorado, USA). His forthcoming book on finding information via social media tools, Social Information: Gaining competitive and business advantage using social media tools was published in 2012. He has over 20 years of experience in library and information organizations, in public, academic and corporate settings. He is also a professional coach, specifically working with information professionals. You can email him or connect to him on LinkedIn.


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