In todays fast paced and computer driven society, it is more important than ever for libraries to streamline and maximize their marketing efforts and to keep people aware of your library and what it has to offer. This presentation will help you understand how to craft a message that hits your target market, and how to pick the right marketing mix to make the most of your budget.
Instructor: Holly Pituch is the owner of Clever Girl Marketing, Inc. She spent a large portion of her career building a successful marketing division for a large company and then two years ago ventured out on her own to build a marketing consultation business. Holly is passionate about marketing and well versed in both tried and true business marketing solutions as well as new and innovative online and social marketing initiatives.
February 14, 2013
10:00 – 11:00 am CT (11:00 – Noon ET)
Register on PLAN’s website.