Reposition Your University’s Brand with Mobile

Mobile is the hot topic of conversation within every marketing team across every industry, but this is not simply a new channel to deliver the same old message or a technology to simply build an app. The mobile world presents an opportunity for you to redefine your university’s identity where it matters most – helping you attract the best students, and maintain a meaningful relationship with them while they’re on campus and beyond.

Join Craig DeVoe, Vice President of Global Market Development for Blackboard Mobile, to learn how marketing leaders across the world are leading efforts to reposition their brand and enhance their enrollment strategies with a custom mobile app.

As VP of Blackboard Mobile focused on Blackboard’s mobility solutions, Craig leads a team of solution experts that help higher education institutions prepare, plan and respond to the mobile needs of students.

Craig has 10 plus years of experience in EdTech, with an expertise in leveraging mobile technology to enhance institutions communication with their communities. Craig has a BS in Business Administration from Nazareth College and a Masters of Business Administration from The University At Albany.


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