Seeking Synchronicity: Revelations and Recommendations for Virtual Reference

OCLC Research in partnership with Rutgers, the State University of New Jersey pulled over five years of virtual reference research into a summary with specific and actionable suggestions in Seeking Synchronicity: Revelations and Recommendations for Virtual Reference. On January 31, 2012 from 3:00 – 4:30 p.m. (EST), co-authors Lynn Silipigni Connaway (OCLC Research) and Marie L Radford (Rutgers, the State University of New Jersey) will review the report’s findings and address topics such as:

• The exaggerated death of ready reference
• The importance of query clarification in Virtual Reference
• Boosting accuracy and building better relationships in Virtual Reference
• Learning from Virtual Reference transcripts
• Convenience as a “hook” to draw users to Virtual Reference
• Generational differences in how people perceive reference interactions and determine success
• The need for more and improved marketing of Virtual Reference

After this OCLC-sponsored webinar, participants are invited to return on Wednesday, February 1, 2012 from 10:00 – 11:00 a.m. when Ask-a-Librarian staff facilitates a continuing discussion among Florida librarians.

Please register at

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.