According to the Pew Research Center, 72% of adult cell phone owners use text messaging. On average, teens send and receive five times more texts per day than adults; however, both of these demographics are sending questions, receiving notifications, and communicating with their friends, family, and social networks. As users grow more comfortable with this messaging environment, libraries have a unique opportunity to communicate directly with these users via their mobile devices.
Join Diana Silveira to learn how to enhance your library services with text messaging. From answering reference questions to pushing circulation notifications to promoting library programming, new resources, and service information to their users, libraries can learn how SMS can create more regular and more efficient communication between you and your users.
Jan. 4, 2012
10:00 – 11:00 am CT
Register at the PLAN website.