It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session, which focuses on mobile fundraising will dissect both traditional (Red Cross type) and grassroots style text to donate campaigns, and talk about the pros and cons of each. It will also present a couple case studies in which nonprofit organizations successfully used text messaging for fundraising and to advance their organizational goals. There will be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.
-Various ways organizations can most effectively utilize text messaging
-How both traditional and grassroots style text to donate campaigns work
-A step by step process for getting a texting program up and running for your organization
Debra Brown is the Co-Founder and COO of MobilizeUs, a social enterprise that provides organizations with affordable and effective text messaging. mobile marketing, and text to donate services. Debra also has over ten years of experience in nonprofit fundraising, and has worked with many organizations to develop and grow their grassroots fundraising programs. Currently, she is the project coordinator of the Colorado Community Organizers Collaborative Grassroots Fundraising Project. Through this role, Debra has helped eight organizations including 9to5 National Association of Working Women, the Colorado Immigrant Rights Coalition, Colorado Progressive Coalition, and Padres & Jovenes/Parent and Youth United diversify their revenue sources. Mrs. Brown graduated Summa cum Laude from the University of Arizona with a degree in political science.
MobilizeUs is a social enterprise provides easy to use, affordable, and effective group text messaging, mobile marketing and text to donate services. MobilizeUs specializes in helping social change and human service nonprofits, unions, schools, religious organizations, sports teams, and local businesses create customized texting programs that meet their organizations’ specific needs.