SWFLN The ABCs of Advocacy

In the broadest sense, an advocate must educate his or her constituents about the importance of the issues and projects for which they seek support. To be an effective advocate, you must learn who your legislators are and what they do, create a continuing relationship with them and their staff members, understand the legislative process, be fully informed about the issues affecting your projects (and keep your legislators informed), and reinforce the assistance and support you do receive. You must also be able to enlist the help of others through various means and coordinate advocacy efforts, building a permanent and active advocacy network that develops relationships with community leaders and other key persons through ongoing education efforts and participation in local political events.

This program is designed to discuss the key elements of effective advocacy. Topics include:
• An “alphabet” of advocacy tips and ideas (one for each letter!);
• The nine C’s to effective advocacy;
•Tips for making your voice heard;
•A checklist for action; and
•The ten commandments of advocacy.

Academic Library staff will be interested in this workshop because Academic Library staff members are perfectly poised to learn what library users and others have to say about the library, as well as to inform people about the library’s value and needs as part of a common and naturally-occurring relationship.

Public Library staff will find this training beneficial because today’s public libraries are consistently being challenged to do more with less. It has never been more important for librarians, staff members, trustees, and others with a vested interest in their public libraries, to convey to their communities the value of the library. Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources need to be up to date, is critical to the success of libraries.

School Librarians and Media Specialists will learn how to speak in a common voice to let the public know who you are and the crucial role you play in impacting the bottom line- student achievement! With so many labels within one profession (school library media specialist, teacher librarian in an elementary or high school setting, etc.), make sure your advocates understand what is at stake and the strategies you are using in your school library media center.

Special Libraries will be interested in this workshop because it will help professional staff to spread the word about the fantastic things that are happening in their libraries and encourage people to come and take a look! Regardless of what your library is called (library, information center, knowledge resource center, competitive intelligence unit, intranet department, content management organization, etc.), all special libraries exist to advance the mission of their organization, and they do this through the work of information professionals who access and deliver information that is critical to the organization’s operation and success.

Presenter: Dr. Alfred Bitting

Dr. Bitting works at Alfred University, and is an independent leadership and organizational development consultant and trainer. During the past 20 years, he has developed and presented over 1,000 training programs for industry, government, not-for-profit and human service agencies. He earned his Ph.D. in Higher Education Administration from SUNY Buffalo, with an emphasis on leadership and organizational development. He has published numerous articles related to research and economic development, as well as articles on leadership, change, and effective communications. Dr. Bitting is currently the Director of the Graduate Public Administration Program, and Associate Dean of Academic Affairs, for the Downstate (NYC area) Graduate School. He teaches in both the Public Administration and Counseling Programs. He has also served as Associate Vice President of Research and Sponsored Programs, coordinating outreach and liaison efforts with industrial and government research sponsors, interacting with foundations and economic development agencies, and administering grants and contracts.

Register Here!

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.