The Connected Company: Roadmap for Business Strategy

Leading your company in today’s complex, networked, global marketplace
Social and mobile technologies are rapidly changing the business landscape. Every customer has a global publishing platform in their pocket or purse. Positive and negative word of mouth can cascade rapidly through social networks around the world.

Social and mobile technologies are rapidly changing the business landscape. Every customer has a global publishing platform in their pocket or purse. Positive and negative word of mouth can cascade rapidly through social networks around the world.

To keep pace with today’s connected customer, your company must become a connected company.

That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

The connected company is not a theory or an idea. The future of work is already here.

By attending this webcast, you’ll discover how your company can use these principles to adapt—and thrive—in today’s ever-changing global marketplace.

Dave Gray SVP Strategy, Dachis Group, is a management consultant, focused on innovation and change. He works with companies to spark breakthrough thinking, to find and clarify their greatest challenges and opportunities, and to design their way into the future. He spends his time researching, sketching, and writing on innovation, design, systems thinking, and creativity in business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public. He is also a founding member of VizThink, an international community of Visual Thinkers. He is coauthor of Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, and The Connected Company. For more information, follow his blog at: http://communicationnation.blogspot.com/

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