Discover the Why and How of Putting Gamification to Work
Playing games is one of the most popular activities in our culture, generating tens of billions of dollars in revenue and absorbing literally billions of hours per week. Yet we still conceptualize games as frivolous and distinct from the meaningful activities of the real world. The truth is that human beings are built to play—our brains are wired for the kind of experience that games provide—and play is just another word for learning, under optimal conditions.
When we play games we’re more engaged, motivated, and likely to succeed. Aaron Dignan has explored the emerging field of games while researching his book on the subject, and has returned with some lessons for anyone who wants to turn their office, classroom, or home into something more like a game.
What You Will Learn
The webcast will explore:
•What is a game and why it matters
•What are the most powerful game ingredients and how can we use them
•What forces hold us back
•How to design a game in the workplace
Aaron Dignan is Founding Partner and CEO of Undercurrent, a digital strategy firm based in New York that advises global brands and complex organizations like GE, American Express, PepsiCo, Ford Motor Company, and Estée Lauder Companies on their future in an increasingly technophilic world. Dignan dressed up like a super hero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Most recently, he has recognized the immeasurable value of games as engines of motivation capable of influencing behavior. Dignan now believes that a new breed of behavioral games has the power to transform our most basic activities at work, school, and home. He is the author of Game Frame: Using Games as a Strategy for Success, published by Free Press in 2011.
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