Trends in Digital Marketing and New Media

Full Sail University’s Jake Johnson discusses why Internet marketing is important for businesses to embrace and shows how the move from offline to online marketing has innovated the marketing industry. Learn the importance of tracking marketing costs, conversions, and ROI. This webinar will also cover the types of jobs available in this growing industry and the skills necessary to acquire those jobs.

Specific topics that are encompassed within Internet marketing include: Organic Search, Social Media, PPC & Display Advertising, and Local/Mobile SEO.

Jake Johnson is the Department Chair of Full Sail University’s Internet Marketing Bachelor of Science degree and Advanced SEO Course Director. Jake, who joined the Full Sail team in 2008, has more than 10 years of experience, which is derived from work with Internet start-ups, the software industry, and the conferences/trade show industry. Jake is also the owner of Orlando Hub Real Estate, is co-owner of League Development, and is Google AdWords Certified.

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