Turning Customers into Champions (Online)

Turning Customers into Champions: Marketing as a Team Sport

Free Webinar

Wednesday, December 8, 2010, from 3:00 p.m. – 4:00 p.m. EST

Registration is not required. More information and access information is available online.

The link to this program will be available at 2:30 p.m. on December 8, 2010.

In this age of Twitter, Facebook and texting, there is still no substitute for good old-fashioned person-to-person communication. The commercial world knows this and is placing renewed emphasis on this basic strategy. Libraries should, too!

The good news: We can afford it-and do it even better than they can!

Whether you want to promote a particular service or advocate for increased funding, word-of-mouth marketing is simply the best way to get your message to the people who need to hear it. Learn what it takes with Peggy Barber and Linda Wallace, authors of “Building a Buzz: Libraries and Word-of-Mouth Marketing” (ALA Editions, 2010)

By the end of this one-hour webinar, attendees will be able to:

  • Understand and apply basic word-of-mouth marketing techniques
  • Understand the importance of getting everyone on the staff involved
  • Share key techniques with their colleagues

This one-hour webinar will be of interest to Library administrators, managers, including branch and project managers, and front-line staff with an interest and/or responsibility for marketing.

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