During this webcast, TRU experts, Deborah Maue and Erik Medina will discuss the insights at the heart of The TRU Enrollment Insights Program and how these insights can help guide colleges and universities in speaking more resonantly to today’s high-school and college students. Questions to be covered will include: What social-media tactics should you invest in right now? Where, when, and how can you influence prospective students the best? Are you targeting communications to high school seniors?
The TRU Enrollment Insights Program answers these key questions and many more. The Program is supported by a large, nationally representative sample of college-bound high-school students and current college students. TRU adds the expertise, connecting the data to your institution’s unique issues, concerns, and challenges.
Deborah Maue, Vice President, TRU
Deborah leads TRU’s new higher education practice, developing syndicated and custom programs. Building on TRU’s legacy, she identifies the needs and values that characterize today’s teens and college students, to help higher ed institutions understand how to better attract and communicate with prospective and current students.
Prior to joining TRU, Deborah spent seven years at DePaul University, where she led the strategic marketing efforts to prospective students. She oversaw the development of DePaul’s brand, strategic marketing plan development, social media and the identification of new academic programs. Before DePaul, Deborah spent 15 years in marketing at Helene Curtis/Unilever, Schering-Plough Healthcare Products, and Constellation Management Group, where she had many different roles on large brands like Suave and Dove.
Deborah received a B.S. in Marketing from Juniata College in Pennsylvanian and an MBA from the Kellogg School of Management of Northwestern University.
Erik Medina, Vice President, TRU
As VP of Strategy for TRU’s higher-ed practice area Erik’s chief role is to build marketing and sales strategies that pair TRU’s unparalleled knowledge of the youth market with higher ed professionals looking to recruit the next generation of college-bound students.
Over Erik’s 19-year career, he has proven his acumen in sales, brand, product, and career management in consumer packaged goods (Gatorade), technology (Microsoft), and education (Indiana University). Prior to joining TRU, Erik was at his alma mater, Indiana University, where he was the Director of Graduate Career Services. In that role he was instrumental in bringing innovation, expertise and strategy to the operation. He co-developed a program, Me, Inc., which fundamentally changed the delivery of career management and positively impacted the culture of the school.
Erik received his B.A. in Communication from Michigan State University and earned his MBA in Marketing from Indiana University’s Kelley School of Business.
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