Using Blogs as Informational and Marketing Tools (Session One of Two)


Please see the link below to register for the afternoon session.

Blogging has exploded onto the library scene in the past three years. A blog provides a timely communication tool for you to communicate with people at many levels. Use it for program announcements, new additions to the collection, and book reviews (to name just a few applications). This face-to-face workshop will introduce you to blogs and will address how they can be used to inform and educate your library community.

In the first part of Session One, Mr. Morgan will introduce you to blogs and will address how they can be used to inform and educate your library community. Afterwards during Session One, how to effectively select the audiences you want to reach and the areas you want to promote will be discussed. That will influence the theme(s) of your blog(s) and how you can market to your audiences. Examples of great library blogs will be introduced and discussed.

George G. Morgan is president of Aha! Seminars, Inc. He was a key training manager for Sears, Roebuck, Co., in the 1980s. He spearheaded the development of the Electronic Data Interchange (EDI) implementation program for Montgomery Ward & Co. and then for Sears, Roebuck & Co. He also managed the development of an award-winning PC-based EDI software package while with Sears Technology Services, Inc., coordinated the construction of two state-of-the-art training facilities, and developed the training program to support a roll-out of the software to over 600 of Sears’ smaller suppliers. George worked for Advantis, a subsidiary of IBM, coordinating development and production of over 60 training sessions for its annual customer conferences, attended by between 1,500 to 2,000 of IBM’s and Advantis’ largest customers. These sessions spanned a broad spectrum of mainframe, mid-range, and microcomputer applications including the Internet and email, network communication technologies such as dial, leased line, ATM, ISDN, DOV, and LAN gateway, and customers’ applications using the IBM network, its products, and services.

Please register on the SWFLN CE Calendar at

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.