Using Blogs as Informational and Marketing Tools (Session Two of Two)

THIS EVENT IS THE SECOND OF TWO SESSIONS ON OCTOBER 31, 2012.

Please see the link below to register for the morning session.

Blogging has exploded onto the library scene in the past three years. A blog provides a timely communication tool for you to communicate with people at many levels. Use it for program announcements, new additions to the collection, and book reviews (to name just a few applications). This face-to-face workshop will introduce you to blogs and will address how they can be used to inform and educate your library community.

This session builds on the Introduction to Library Blogs session presented in the morning. Blog themes, structures, and contents will be discussed. Attendees will create a Blogger account and begin to create a library blog. Best practices will be discussed and demonstrated.

Sign up for one or both of these sessions, depending on your level of expertise with the subject.

George G. Morgan is president of Aha! Seminars, Inc. He was a key training manager for Sears, Roebuck, Co., in the 1980s. He spearheaded the development of the Electronic Data Interchange (EDI) implementation program for Montgomery Ward & Co. and then for Sears, Roebuck & Co. He also managed the development of an award-winning PC-based EDI software package while with Sears Technology Services, Inc., coordinated the construction of two state-of-the-art training facilities, and developed the training program to support a roll-out of the software to over 600 of Sears’ smaller suppliers. George worked for Advantis, a subsidiary of IBM, coordinating development and production of over 60 training sessions for its annual customer conferences, attended by between 1,500 to 2,000 of IBM’s and Advantis’ largest customers. These sessions spanned a broad spectrum of mainframe, mid-range, and microcomputer applications including the Internet and email, network communication technologies such as dial, leased line, ATM, ISDN, DOV, and LAN gateway, and customers’ applications using the IBM network, its products, and services.

Please register on the SWFLN CE Calendar at

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